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CICHE International Trade & Investment CO., Limited

Family business

CICHE International Trade & Investment (in Chinese 奇赫国际贸易投资有限公司) is a family company with many years of tradition. Here, the best business practices are born as a combination of tradition, Silesian entrepreneurship and professionalism. The knowledge of the founder’s father – general manager Czesław Cichy, a specialist in heavy industry, is complemented by modernity and the know-how of his cosmopolitan daughter – managing director Diana Cichy. The company’s activities are based on the owners’ extensive experience gained abroad, thanks to which they are at home in business operating at the crossroads of different cultures.

What does the company have to offer you?

CICHE IT&I makes it easier for Polish, Chinese and Emirati businessmen to establish business contacts and determine the terms of future cooperation. From the beginning, the company has been associated with Silesia and mining – in response to the intensive development of the mining industry in China. But this is not the only field of CICHE IT&I activities. The client receives a wide range of services, ranging from support in business negotiations, through searching for market niches, organizing economic missions, translations, to introducing products to China, other countries in Asia and the Middle East. We maintain constant communication with national and international governmental and non-governmental organizations. We provide professional consultancy in the field of logistic development, budgeting, preparation of all stages of introducing products to the foreign market, competition analysis and management of marketing activities.

What does the company have to offer you?

TRADE CONTACTS

NEGOTIATIONS

TRANSLATIONS

Since 2009 …

The company’s headquarters are located in the largest metropolis in the world, the business city – Hong Kong. A characteristic feature of family businesses is naming enterprises with their own surname. This practice guarantees a high standard of services provided. The name Ciche translates into the Chinese characters 奇赫 “striking brilliance”. This humorous, and highly fortuitous, play on words caught Diana’s attention as she was learning Chinese. It is a striking name that remains in the memory of business partners from China, and is equally praised in Polish and Chinese.

The brand features presented in the introduction, which at the same time constitute the acronym of this word, also characterize the Ciche company. Officially, the company operates as daughter and father, as well as a trusted part of the family. Together, they work hard for the respected image of the Ciche brand. This activity is so niche that it automatically fits into the avant-garde of business. Moreover, the company is proud to be one of the founders of business activities on the Poland-World road, and the recipe for a changing reality. Both the founder and her father, have always been included in the strategy of running the company. They are both open-minded people, ready to face challenges and ready to take bold decisions that result in innovative actions and solutions.

The company is consistently opening up to new industries and markets, not focusing all of its energy on maintaining the status quo, but willingly taking calculated risks with new strategies. With this feature, Ciche is associated with another feature of the brand: creativity. Open minds, the souls of globetrotters and the experience gained in numerous travels around the world allow the members of the Cichy family to be creative within their own company. Finally, the last feature, the affirmation of entrepreneurship, is visible in the personality of the owner who actively and regularly participates in many associations, congresses and business meetings. Her experience and knowledge of the world and broad business led her to Dubai in the United Arab Emirates, where she is currently living and working.

Since 2009 …

The most important achievements

We organized business trips for over 50 businessmen to the China Mining Expo in Beijing; we supervised the creation of the Polish national stand, which resulted in 3 signed contracts as part of official cooperation with the Department of Trade, Investments and Promotion of the Polish Embassy in Beijing,
we organize over a dozen individually prepared thematic delegations each year (the record year was: 8 Economic Missions, 2 Government Missions, 10 business delegations),
we represented over 100 Polish companies, exhibiting at fairs in China and other countries in Asia, America and Europe,
we represented almost 50 Chinese companies that exhibited at trade fairs in Europe, including 500 participants at business meetings where we dealt with the overall organization and logistics – this has resulted in many successes and signed contracts, thanks to which we can boast a wide portfolio of satisfied customers,
Diana met the operational aspects of VIP clients in the Prestige Club department for EURO 2012; the opening ceremony match was for over 60,000 participants, Diana reported directly to UEFA managers, the successful internationalization of the Polish fashion brand “You By Tokarska” and biodegradable wheat bran packaging “Biotrem” to European and American markets are two more examples of Diana’s success across diverse industries.

Diana Cichy

Managing Director of the company, she spent almost 10 years in China, dealing with intermediation in commercial contacts, including independently organizing trips to the broadly understood MICE industry (Meetings, Incentives, Conferences, Exhibitions). Diana holds a postgraduate degree in public relations in modern communication in practice at the University of Economics in Katowice and a Master’s degree in management of international events and festivals from the University of Napier in Edinburgh, Scotland. She also graduated as an IT engineer at the Academy in Krakow. Diana develops Polish enterprises on the world stage with over 13 years of international experience in business, sales and marketing. She has designed and implemented comprehensive events in several countries, from 5 to 60,000 participants, including prestigious and world events such as: UEFA EURO, World Youth Day, Special Olympics or Miss World. She has lived in China, Australia, the USA and many European countries, as well as in Poland. Currently, she is spreading her wings in the United Arab Emirates. She has developed the ability to communicate effectively with many entities. She pitched with a Polish company, Technology Company, which resulted in obtaining a grant from the SME Horizon program at the European Commission. She is passionate about working with people from different backgrounds and building strong relationships. Diana has excellent communication skills as well as the ability to manage and delegate staff and projects. She speaks several languages (English, Polish, Chinese, Italian) and this makes her very efficient and effective in her operations.

Diana Cichy

Czesław Cichy

The general manager of the company has been dealing with entrepreneurship for over 50 years. A graduate of the University of Economics in Katowice, he started his professional career in gastronomy, where he first headed the units, and then became responsible for 14 bakeries and pastry shops in the region of the Silesian Voivodeship. After 1989, Czesław Cichy set up his own business, in which he was active in the food, catering, hotel, transport and mining industries in the national arena. In the meantime, he was learning the secrets of international cooperation. Partnership is an important element of building a business for him. As the main manager of the company has a unique ability to meet people and understand their needs. This way he gained valuable relations and future business partners in China in 2004. The untapped niche in the development of Polish-Chinese cooperation turned out to be his fascination and challenge. Consequently, together with his daughter Diana, he decided to set up a business in Asia.

Czesław Cichy

They trusted us …

CICHE IT&I can boast a good reputation and considerable recognition in business circles, both on the Polish and Chinese side, as well as in other Asian countries. The company is trusted by, among others: the Chinese Coal Association 中国煤炭协会, the Chinese Coal Research Institute 中国煤炭科学研究总院, the Chinese Railway Group 中国中铁股份有限公司, the Marshal’s Office – Silesia. Positive Energy, China Council for the Promotion of International Trade in the Machine Industry 中国国际贸易促进委员会机械行业分会, the Ministry of Development – the Department of Trade and Investment Promotion in Beijing, Fasing SA, Sinosteel Corporation, Termospec, the Polish-Chinese Business Council 波中商务联合会, Conbelts, New Hope Group, Biotrem, the Polish Investment and Trade Agency Grupa PFR, You By Tokarska, Mennica Metale, Polska Technika Górnicza SA Organizer of Katowice Expo, Coterie NYC, JSW SA, GOLD TOUR Biuro Podróży, JSW Innowacje, Y. Ikemura, Kompania Węglowa S.A.

CICHE IT&I achieves excellent results thanks to the combination of experience and modernity, Polish entrepreneurship, knowledge of Chinese trade, the openness of the owners and numerous relations among Chinese and Asian business partners. CICHE IT&I are not only experts in terms of their knowledge and business experience, but also knowledge of traditional Chinese culture and history. They have also expanded their business relationships into some of China’s neighboring countries, such as Japan, South Korea, India and Mongolia.

CICHE IT&I has helped Polish companies internationalize and access and succeed in markets in France and the United States of America, as well as to get set up and settled in the United Arab Emirates; a country that the world is looking to for development and innovation. All this experience guarantees comprehensive service and full customer satisfaction. The owners, Diana and Czesław, have had many years of friendly relations with the Department of Trade and Investment Promotion at the Polish Embassy in Beijing, with which they organized numerous economic and cultural events. Currently, cooperation activities are often based on institutions such as: the European Commission, the Polish Investment and Trade Agency PFR Group or the National Center for Research and Development (NCBR).